Skripsi

PENGARUH E-SERVICE QUALITY TERHADAP E-SATISFACTION PADA KONSUMEN TOKOPEDIA DI KOTA PALEMBANG

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Penilaian

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This study aims to determine the effect of E-Service Quality on E-Satisfaction on Tokopedia consumers in Palembang. The dimensions of E-Service Quality used consist of Reliability, Responsiveness, Trust, Interface Design and Personalization. This research uses quantitative methods with descriptive and causal research types. Sampling was carried out by distributing online questionnaires to 100 respondents with criteria aged 17 years and over, had shopped at Tokopedia and domiciled in Palembang city. The data analysis technique used is descriptive analysis, simultaneous test, parsial test and regression analysis. The results obtained in this study are that E-Service Quality has a positive and significant effect either partially or simultaneously on the E-Satisfaction of Tokopedia consumers in Palembang city.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2207002163	T74287	T742872022	Central Library (Referens)	Available

Detail Information

Series Title

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Call Number

T742872022

Publisher

Indralaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya., 2022

Collation

xiii, 68 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

658.810 7

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

Manajemen pemasaran
Prodi Manajemen

Specific Detail Info

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Statement of Responsibility

MURZ

Other version/related

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