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Image of PENGARUH E-SERVICE QUALITY TERHADAP E-SATISFACTION PADA KONSUMEN TOKOPEDIA DI KOTA PALEMBANG

Skripsi

PENGARUH E-SERVICE QUALITY TERHADAP E-SATISFACTION PADA KONSUMEN TOKOPEDIA DI KOTA PALEMBANG

Albanna, Muhammad Rifqi - Personal Name;

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Penilaian anda saat ini :  

This study aims to determine the effect of E-Service Quality on E-Satisfaction on Tokopedia consumers in Palembang. The dimensions of E-Service Quality used consist of Reliability, Responsiveness, Trust, Interface Design and Personalization. This research uses quantitative methods with descriptive and causal research types. Sampling was carried out by distributing online questionnaires to 100 respondents with criteria aged 17 years and over, had shopped at Tokopedia and domiciled in Palembang city. The data analysis technique used is descriptive analysis, simultaneous test, parsial test and regression analysis. The results obtained in this study are that E-Service Quality has a positive and significant effect either partially or simultaneously on the E-Satisfaction of Tokopedia consumers in Palembang city.


Availability
Inventory Code Barcode Call Number Location Status
2207002163T74287T742872022Central Library (Referens)Available
Detail Information
Series Title
-
Call Number
T742872022
Publisher
Indralaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya., 2022
Collation
xiii, 68 hlm.; ilus.; 29 cm
Language
Indonesia
ISBN/ISSN
-
Classification
658.810 7
Content Type
Text
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Manajemen pemasaran
Prodi Manajemen
Specific Detail Info
-
Statement of Responsibility
MURZ
Other version/related

No other version available

File Attachment
  • PENGARUH E-SERVICE QUALITY TERHADAP E-SATISFACTION PADA KONSUMEN TOKOPEDIA DI KOTA PALEMBANG
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