Skripsi
PENGARUH DIFERENSIASI PRODUK DAN DIVERSIFIKASI PRODUK TERHADAP PENJUALAN PADA INDUSTRI HANDCRAFT (STUDI KASUS PENGRAJIN JUMPUTAN DI KOTA PALEMBANG)
THIS RESEARCH WAS CONDUCTED TO FIND OUT HOW BIG THE INFLUENCE OF PRODUCT DIFFERENTIATION AND PRODUCT DIVERSIFICATION IS IN INCREASING SALES ON KAIN JUMPUTAN (TIE DYE). THE ANALYTICAL TECHNIQUE USING THE MULTIPLE LINIEAR REGRESSION METHOD WITH THE EVIEWS9 TOOL. THE RESULT SHOWED THAT DIFFERENTIATION AND DIVERSIFICATION HAD A SIGNIFICANT POSITIVE EFFECT ON SALES ON KAIN JUMPUTAN
Inventory Code | Barcode | Call Number | Location | Status |
---|---|---|---|---|
2207000012 | T61927 | T619272022 | Central Library (Referens) | Available |
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