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FAKTOR – FAKTOR YANG MEMPENGARUHI KEPUASAN KONSUMEN SAYURAN PADA PASAR ONLINE DI KOTA PALEMBANG

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Penilaian

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Satisfaction is a person's feelings of pleasure or disappointment that arise after comparing his perceptions or impressions of performance (or results) and his expectations. In relation to attracting consumers, there are several factors that become a reference for consumers to be interested in buying or not buying the product. To determine the influence of these factors, a study was conducted with the objectives: (1) What are the characteristics of vegetable consumers in the online market of Palembang City, (2) What are the online market platforms used in purchasing vegetables in Palembang City, (3) How is the level of consumer satisfaction of vegetables in the city of Palembang? online market in Palembang City, (4) What are the factors that influence consumer satisfaction in buying vegetables at the online market in Palembang City. The research was conducted in the city of Palembang with a purposive site selection. Data collection was carried out in December 2021. The research method and sampling method were online survey methods and purposive sampling. The data collected in this study are primary data and secondary data. The study took 30 samples from 1,668,848 populations. The results of the study indicate that vegetable consumers in the city of Palembang are in the age range of 20 - 24 years; dominated by women; high school education level; dominated by IRT; and has an income range of Rp. 1-3 Million. The platform most often used by vegetable consumers in the online market in Palembang is Whatsapp. The level of consumer satisfaction is included in the PUAS category because it has a value of more than 60%. These factors have been shown to have a negative effect on consumer satisfaction. Keywords: Characteristics, Platform, Level of Satisfaction and Factors.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2207004150	T80264	T802642022	Central Library (Referens)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T802642022

Publisher

Inderalaya : Prodi Agribisnis, Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Siwijaya., 2022

Collation

xv, 84 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

381.407

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Perdagangan hasil pertanian
Prodi Agribisnis

Specific Detail Info

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Statement of Responsibility

SEPTA

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