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Image of PENGARUH MARKETPLACE SHOPEE TERHADAP PENINGKATAN PENJUALAN PADA UMKM DI PALEMBANG

Skripsi

PENGARUH MARKETPLACE SHOPEE TERHADAP PENINGKATAN PENJUALAN PADA UMKM DI PALEMBANG

Septyanti, Ratih - Personal Name;

Penilaian

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Penilaian anda saat ini :  

This study aims to prove the influence of the Shopee Marketplace on increasing sales of MSMEs in Palembang. This study uses quantitative research using data collection techniques, namely questionnaires, interviews, and documentation. The results of the study obtained that there was an influence of the Shopee Marketplace on increasing sales at MSMEs in Palembang. The magnitude of the influence of the Shopee Marketplace on increasing sales of MSMEs in Palembang is 78% in the high category. As for the Shopee Marketplace, the trust indicator is 74% in the medium category, the convenience indicator is 79% in the high category, and the security indicator is 75% in the highest category. Meanwhile, for the increase in sales, the product indicator obtained as a percentage of 78%, the sales volume indicator was 87% in the very high category, and the operating profit indicator was 75% in the high category. It is recommended that the features and facilities of the Shopee Marketplace continue to be updated in order to attract many sellers, especially MSMEs, to be able to use the Shopee Marketplace to increase their sales. Keywords: Shopee Marketplace, Sales Increase, Palembang SMEs.


Availability
Inventory Code Barcode Call Number Location Status
2207004753T82807T828072022Central Library (Referens)Available
Detail Information
Series Title
-
Call Number
T828072022
Publisher
Indralaya : Prodi Pendidikan Ekonomi, Fakultas Keguruan dan Ilmu Pendidikan., 2022
Collation
xv, 56 hlm.; ilus.; 29 cm
Language
Indonesia
ISBN/ISSN
-
Classification
658.840 7
Content Type
Text
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Prodi Pendidikan Ekonomi
Distribusi Marketing
Specific Detail Info
-
Statement of Responsibility
MURZ
Other version/related

No other version available

File Attachment
  • PENGARUH MARKETPLACE SHOPEE TERHADAP PENINGKATAN PENJUALAN PADA UMKM DI PALEMBANG
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