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ANALISIS PREFERENSI KONSUMEN DALAM PEMBELIAN DAGING KERBAU DI PERUM BULOG DIVISI REGIONAL SUMSEL BABEL DAN DI PASAR MODERN KOTA PALEMBANG

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Penilaian

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Buffalo meat is one of the food sources of animal protein that is important for nutritional needs. The objectives of this research are (1) to describe the characteristics of consumers who purchased buffalo meat at Perum BULOG Divisi Regional Sumsel Babel and a modern market in Palembang, (2) to analyze the attributes of consumers’ preference in purchasing buffalo meat, (3) to analyze the factors that become consumers’ preference in purchasing buffalo meat and (4) to analyze the decision process in purchasing buffalo meat in Perum BULOG Regional Divisi Sumsel Babel and modern market in Palembang. Preference theory is used to analyze the level of customer satisfaction. The method used in this research was case study with accidental sampling. This study was completed in Februari 2020 which employed 28 customers in Perum BULOG Divisi Regional Sumsel Babel and 33 customers in modern market. The results showed that the dominant characteristics of buffalo meat respondents in Perum BULOG Divisi Regional Sumsel Babel were mostly female who has 3-5 family members, 36-45 age group, the average family income above Rp6.000.000/month, undergraduate, and work as entrepreneur. The dominant characteristic of buffalo meat respondents in modern market were housewife, aged 36-45 years old, undergraduate, has 3-5 family members, and average income Rp2.600.000-6.000.000/month. The factors that influenced the preference for buffalo meat in modern market were price, income, and family members and aged, while gender was not consumers’ preferences factors in purchasing buffalo meat. The attribute that mostly considered in buffalo meat was the avaibility buffalo meat.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2207000363	T64317	T643172022	Central Library (Referens)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T643172022

Publisher

Inderalaya : Prodi Agribisnis, Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sriwijaya., 2022

Collation

xvi, 4106 hlm.: ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

381.407

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Perdagangan hasil pertanian
Prodi Agribisnis

Specific Detail Info

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Statement of Responsibility

SEPTA

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