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ANALISIS PEMASARAN FUNGSI PEMASARAN DAN KOPI ROBUSTA SALURAN DI DESA SUMBER KARYA KECAMATAN GUMAY ULU KABUPATEN LAHAT

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Penilaian

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Abstract Lahat Regency is one of the largest coffee producers in Indonesia, located in the Province of South Sumatera. Apart from being a source of income for the people, coffee is also a source of employment and a source of foreign exchange for the State. The characteristics of Robusta coffee have a chocolate-like taste but more bitter and sour joints, the resulting smell is distinctive and sweet. Robusta coffee plants can usually already produce at the age of 2.5 years, the economic life of robusta coffee can produce up to 15 years. The purposes of this study are 1) To describe the marketing function and marketing channel of robusta coffee in Sumber Karya Village, Gumay Ulu District, Lahat Regency, 2) To Analyze marketing margins and marketing benefits of robusta coffee marketing channels in Sumber Karya Village, Gumay Ulu District, Lahat Regency, and 3) To Analyze the efficiency of robusta coffee marketing channels in Sumber Karya Village, Gumay Ulu District, Lahat Regency. This research was conducted from June to July 2022 in Sumber Karya Village. Sample Determination in this study uses simple random sampling, namely by tracing robusta coffee channels in the study area. The total number of samples is as many as 39 sample farmers and 1 marketing institution. The data collected in this study include primary data and secondary data. The results showed that the robusta coffee marketing channel in Sumber Karya Village, Gumay Ulu District, Lahat Regency, used one marketing channel: Farmers – Wholesalers – Consumers. The amount of marketing margin in this marketing channel is IDR 2,500,- Marketing costs incurred are IDR 366.50/kg. The marketing efficiency in these marketing channels was 1.46 percent. Based on the value of marketing efficiency, it can be concluded that the robusta coffee marketing channel in Sumber Karya Village, Gumay Ulu District, Lahat Regency, is efficient. . Keywords: efficiency, robusta coffee, marketing channel

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2207004089	T80085	T800852022	Central Library (Referens)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T800852022

Publisher

Inderalaya : Prodi Agribisnis, Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian., 2022

Collation

xiv, 38 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

381.407

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Perdagangan hasil pertanian
Prodi Agribisnis

Specific Detail Info

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Statement of Responsibility

SEPTA

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