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ANALISIS STRATEGI PEMASARAN SAYURAN HIDROPONIK DI GREEN CORNER H Y DROPONIC PALEMBANG

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Penilaian

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The aims of this research are 1) to identify marketing channels for hydroponic vegetables at Green Corner Hydroponic Palembang 2) Assess the Structure, Conduct, and Performance (SCP) approach in marketing at Green Corner Hydroponic Palembang 3) Analyze development of marketing strategies for hydroponic vegetables at Green Corner Hydroponic Palembang. Data collection was carried out in February 2022. This research method is a case study method. The sampling method used is purposive sampling method. The results of this study indicate that there are three patterns of marketing channels in Green Corner Hydroponic Palembang, namely: producer – final consumer, producer – intermediate consumer, and producer – retailer – final consumer. The market structure formed in the marketing of hydroponic vegetables at Green Corner Hydroponic Palembang leads to an oligopholy market at the producer – retailer level, a monopoly market at the producer – intermediate consumer level, a monopolistic market at the producer – end consumer level, and an oligopholy market at the retailer – end consumer level. . Marketing costs incurred in channel III are Rp1.400.00 /kg. The marketing margin in marketing channel III is Rp11.000.00/kg for pakcoy, Rp12.000.00/kg for lettuce, Rp9.800.00/kg for caisim and Rp13.000.00/kg for kailan. So, the marketing profit in marketing channel III is Rp9.700.00 /kg for pakcoy, Rp10.700.00 /kg for lettuce, Rp8.400.00 /kg for caisim and Rp11.700.00 /kg for kailan. The results of the SWOT analysis show that quadrant I supports an aggressive strategy.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2207002198	T74356	T743562022	Central Library (Referens)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T743562022

Publisher

Inderalaya : Prodi Agribisnis, Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian., 2022

Collation

xvii, 82 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

630.07

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

USAHA TANI
Prodi Agribisnis

Specific Detail Info

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Statement of Responsibility

SEPTA

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