Skripsi

PEMANFAATAN MEDIA SOSIAL INSTAGRAM UNTUK PENGEMASAN DAN PEMASARAN PRODUK UMKM GUNA MENINGKATKAN PENDAPATAN KELUARGA DI KELURAHAN PASAR MUARADUA

---

Penilaian

---

ABSTRACT The purpose of this study is to find out how to package and market UMKM products through Instagram social media to increase family income in the Kelurahan Pasar Muaradua. This study uses a descriptive type of research with a qualitative approach. Data collection techniques using interviews, observation and documentation. The research subject is UMKM actors who use Instagram as a marketing tool in Kelurahan Pasar Muaradua. The results of this study found that the quality of products and services displayed by UMKMs can be seen and assessed through the packaging of the products and services themselves, through the uploads that are shared on Instagram, in addition to promotion, the use of Instagram can reach a wide and diverse customer, and marketing that is done can increase family income, save time and money. The increased income significantly affects the family welfare for each respondent's family. This is enough to prove that the use of social media can be predicted to increase family financial income Keywords: UMKM, Utilization of Instagram, Packaging, Marketing

---

Availability

Inventory Code	Barcode	Call Number	Location	Status
2207001099	T70268	T702682022	Central Library (Referens)	Available

Detail Information

Series Title

-

Call Number

T702682022

Publisher

Indralaya : Prodi Pendidikan Masyarakat, Fakultas Keguruan dan Ilmu Pendidikan., 2022

Collation

xiii, 47 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

-

Classification

302.230 7

Content Type

Text

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

Media Komunikasi
Prodi Pendidikan Masyarakat

Specific Detail Info

-

Statement of Responsibility

MURZ

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment