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PEMASARAN KARET RAKYAT DI DESA JERAMBAH RENGAS KECAMATAN TULUNG SELAPAN KABUPATEN OGAN KOMERING ILIR
The objectives of this study were (1) Analyzing the marketing channel of rubber from farmers to factories in Jerambah Rengas Village, (2) Identify the market structure that occurs in rubber marketing in Jerambah Rengas Village, and (3) Calculating market performance consisting of marketing costs, marketing margins, farmer's share, and efficiency of marketing institutions. This research was conducted from April 2021 at Jerambah Rengas Village. The research method used was a survey method, while the sampling method used was a simple random sampling method. The data collected in this study consisted of primary data and secondary data. The results of this study are (1) The results of this study are (1) the marketing channel for rubber that occurs in Jerambah Rengas Village is that farmers sell processed rubber products to collectors and then the collectors sell the processed rubber products to factories, (2) The market structure at the collectors level is a perfectly competitive market. and rubber factories have an oligopoly market structure, (3) Marketing costs for transportation are Rp 660, labor Rp 293, and Depreciation is Rp 2.825. the highest marketing margin is at the level of traders IV of Rp 4.000. The average farmer's share at the collector's level is 68%. The most efficient marketing agency is the middleman III which has an efficient value of 12.05%.
Inventory Code | Barcode | Call Number | Location | Status |
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2107001917 | T57644 | T576442021 | Central Library (References) | Available |
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