Skripsi

ANALISIS PEMASARAN SAYURAN HIDROPONIK DI PULAU KEMARO KELURAHAN SATU ILIR KOTA PALEMBANG.

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Penilaian

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This study aims to: 1) Analyze the marketing channels of hydroponic vegetables on Kemaro Island, Satu Ilir Village, Palembang City. 2) Analyzing the marketing margin of hydroponic vegetables and farmer's share on Kemaro Island, Satu Ilir Village, Palembang City. 3) Analyzing the level of marketing efficiency on Kemaro Island, Satu Ilir Village, Palembang City. This research was conducted on Kemaro Island, Ilir Timur II District, Satu Ilir Village, Palembang City. The selection of this location was chosen purposively or intentionally. Data collection was carried out from January to February 2022. This research method is a survey method. The sampling method in this study using the simple random sampling method was used for farmers with a sample of 39 farmers and the snow ball sampling method was used for marketing institutions. The data collected are primary data and secondary data. The results showed that there are three marketing channels, namely: marketing channel 1, marketing channel 1 (Farmers→Collectors→Retailers→Consumers), marketing channel 2 (Farmers→ Consumers), and marketing channel 3 (Farmers→Collectors→Consumers). Marketing Margin of hydroponic vegetables on Kemaro Island that marketing channel 2 has no margin because it is a direct channel, and the highest marketing channel is on marketing channel 1. Farmer's share of hydroponic vegetables on Kemaro Island is highest on marketing channel 2 by 100% and the lowest farmer's share is on marketing 1. The efficiency value of hydroponic vegetable marketing on Kemaro Island, Satu Ilir Village, Palembang City on marketing channel 1, 2, and 3 is efficient, where this can be seen from the efficiency value seen from the comparison of total marketing costs with product prices marketed, where marketing channel 2 is more efficient than other marketing channels. Keywords: farmer's share, marketing channels, marketing agencies, marketing efficiency, marketing margins

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2207001245	T70850	T708502022	Central Library (Referens)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T708502022

Publisher

Indralaya : Prodi Agribisnis, Fakultas Pertanian Universitas Sriwijaya., 2022

Collation

xv, 57 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

631.580 7

Content Type

Text

Media Type

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Carrier Type

-

Edition

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Subject(s)

Prodi Agribisnis,
pertanian tanpa tanah, hidroponik

Specific Detail Info

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Statement of Responsibility

MURZ

Other version/related

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