APA Style
Callen, Barry. (2010).
MANAGER'S GUIDE TO MARKETING, ADVERTISING, AND PUBLICITY .
New York:
McGraw Hill.
Chicago Style
Callen, Barry.
MANAGER'S GUIDE TO MARKETING, ADVERTISING, AND PUBLICITY.
New York:
McGraw Hill,
2010.
Text.
MLA Style
Callen, Barry.
MANAGER'S GUIDE TO MARKETING, ADVERTISING, AND PUBLICITY.
New York:
McGraw Hill,
2010.
Text.
Turabian Style
Callen, Barry.
MANAGER'S GUIDE TO MARKETING, ADVERTISING, AND PUBLICITY.
New York:
McGraw Hill,
2010.
Print.