Skripsi

STRATEGI PENGEMBANGAN USAHA KERUPUK DI KELURAHAN AIR GADING KABUPATEN OGAN KOMERING ULU

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Penilaian

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This research discusses about business development strategy of Cracker in Air Gading, Ogan Komering Ulu.The purpose of this research is to know about the condition of cracker businessin Air Gading of Ogan Komering Ulu andto know about business development strategy in Air Gading, Ogan Komering Ulu. The research method used is Descriptive Qualitative. Data collection techniques were carried out in this research are observation, interviews, and documentation. This research was conducted with analysis SWOT, namely data analysis that shows business development can be determined by a combination of internal and external factors which is strength, weakness, opportunities, threats factors. The result of thisstudy revealed that the business of cracker in Air Gading mostly ditributed to agen, store, stall and they only sell the product arround Baturaja city. The problem appear because of the competition between the seller, the limitation of the capital, the raw material scarcity and the limitation of productions tools it makes the business cracker in Air Gading implement the productions using human resourcest. The strategy that the business of cracker in Air Gading to develop their business is only focusing on 2 sector which is the marketing fields and product inovation. Keywords:Business Development, Small and medium sized enterprises, analysis SWOT

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2107005481	T65861	T658612021	Central Library (Referens)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T658612021

Publisher

Indralaya : Prodi Sosiologi, Fakultas Ilmu Sosial dan Politik., 2021

Collation

xii, 86 hlm.: ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

361.807

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

interaksi sosial masyarakat
Prodi Sosiologi

Specific Detail Info

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Statement of Responsibility

MURZ

Other version/related

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