Skripsi

STRATEGI KOMUNIKASI PEMASARAN SPORT TOURISM DI KOTA PALEMBANG

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Penilaian

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Sport tourism has become a tourism industry with very significant developments in Indonesia and in the city of Palembang. The growth of sport tourism activities contributes significantly to state revenue in the tourism industry and creative economy sector, which is 25%. The city of Palembang has held many national and international scale events such as the Asian Games, Bowling Cubica World Cup, MXGP Motocross and Palembang Thriathlon. This study uses a qualitative descriptive method using the integrated marketing communication theory by Kotler and Keller (2008). Observation, documentation and in-depth interviews became the main focus in data collection. This study was conducted to determine the marketing communication strategy of sport tourism in the city of Palembang and how advanced the city of Palembang is in working on the concept of sport tourism. The results of this study indicate that although the components in integrated marketing communication have been fulfilled, the application of the concept of sport tourism in the city of Palembang has not been able to run properly, there is a gap between the lines that should be able to produce good synergy from all elements, causing the development of sport tourism. in the city of Palembang is also a bit hampered.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2107005465	T69081	T690812021	Central Library (Referens)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T690812021

Publisher

Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya., 2021

Collation

xi, 89 hlm.: ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

070.407

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

Prodi Ilmu Komunikasi
Jurnalisme, Jurnalistik, Pers

Specific Detail Info

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Statement of Responsibility

MURZ

Other version/related

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