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ANALISIS SALURAN PEMASARAN JERUK KEPROK VARIETAS GERGA DI KELURAHAN AGUNG LAWANGAN KECAMATAN DEMPO UTARA KOTA PAGAR ALAM.

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Penilaian

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Pagar Alam is a highland in South Sumatra which has succeeded in developing gerga oranges and turning them into a regional superior commodity. The objectives of this research are: (1) Identify and describe the marketing channels of gerga oranges in Agung Lawangan Subdistrict Dempo Utara District Pagar Alam City, (2) Analyze marketing margins, marketing costs, and marketing profits of gerga oranges in Agung Lawangan Subdistrict Dempo Utara District Pagar Alam City, (3) Analyze the efficiency level of each marketing channel of gerga oranges in Agung Lawangan Subdistrict Dempo Utara District Pagar Alam City. This research was conducted in Agung Lawangan Subdistrict Dempo Utara District Pagar Alam City from January to February 2022. The research method used was a survey method. The sampling of farmers using purposive sampling method with a sample of 30 people, while the marketing agency using snowball sampling method with a sample of 5 people. The results of this research indicate that in Agung Lawangan Subdistrict Dempo Utara District Pagar Alam City there are 5 marketing channels of gerga oranges. Each marketing channel has different marketing margins, costs, and profits. The biggest margin is marketing channel 5 with Rp10.100,00/Kg, the biggest marketing cost is marketing channel 2 with Rp2.429,00/Kg, and the biggest marketing profit is marketing channel 5 with Rp8.995,00/Kg. Of all existing marketing channels, marketing channel 4 is the most efficient with farmer's share 62,50% and the percentage of marketing margin is 37,50%

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2207001289	T70769	T707692022	Central Library (REFERENCES)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T707692022

Publisher

Inderalaya : Prodi Agribisnis, Fakultas Pertanian Universitas Sriwijaya., 2022

Collation

xvi, 55 hlm.: ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

630. 7

Content Type

Text

Media Type

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Carrier Type

-

Edition

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Subject(s)

USAHA TANI
Prodi Agribisnis

Specific Detail Info

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Statement of Responsibility

DEWI

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