Skripsi

STRATEGI GASTRODIPLOMASI DALAM MENINGKATKAN INDUSTRI MAKANAN THAILAND

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Penilaian

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Thailand is a tropical country that is rich in natural resources that can supply both domestic and international food needs. This food resource is one of the movers of the Thai economy. Supported by its food resources, Thailand has a variety of delicious culinary that can be savored by everyone. This study discussed about Thailand's strategy in implementing public diplomacy, namely culinary diplomacy or also known as gastro diplomacy in improving its food industry. With the support of the Thailand 4.0 program, Thailand has the ambition to makes the country as the largest food exporter in the world. This study used the gastrodiplomacy concept proposed by Paul Rockower, namely Nation Brand Awareness, Product Campaign, and Economic Investment and Trade. The method used in this research was qualitative-descriptive. The sources of data collection were secondary data in the form of books, articles, journals, official websites, and official Thai government reports. The technique of data collection was documentation. The result of this research found that Thailand has a strategy with a series of activities in increasing its nation brand awareness such as Thailand gastrodiplomacy “Kitchen of The Word”, Thai food certification, and Thailand halal food. Then campaigning for its products by holding international level activities such as Thaifex, Food Ingridients Asia, and Food Pack Asia. With a series of these activities provide development for the Thai food industry through investment and trade activities.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2107005284	T63493	T634932021	Central Library (Referens)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T634932021

Publisher

Indralaya : Prodi Ilmu Hubungan Internasional, Fakultas Ilmu Sosial dan Politik Universitas Srwijaya., 2021

Collation

xvi, 79 hlm.: ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

327.207

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

Politik Diplomasi
Prodi Ilmu Hubungan Internasional

Specific Detail Info

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Statement of Responsibility

MURZ

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