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PENGARUH FAKTOR SOSIAL TERHADAP KEPUTUSAN PEMBELIAN PADA LAYANAN GOFOOD DI APLIKASI GOJEK (STUDI KASUS PADA MAHASISWA MANAJEMEN UNIVERSITAS SRIWIJAYA PALEMBANG)

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This study aims to analyze the effect of social factors on purchasing decisions on gofood services in the Gojek application (a case study of Management students at Sriwijaya University Palembang). This study uses a quantitative approach with data collection methods through questionnaires. The population in this study were students of Management at Sriwijaya University Palembang who used the service and consumed gofood products in the Gojek application. The sampling method used purposive sampling with a sample size of 100 respondents. This study uses quantitative analysis techniques, hypothesis testing, multiple linear regression analysis, and the coefficient of determination. The results showed that the reference group variable (X1) and family (X2) had a significant effect on the purchasing decision variable (Y).

Availability
Inventory Code Barcode Call Number Location Status
2107004862T69367T693672021Central Library (REFERENCES)Available but not for loan - Not for Loan
Detail Information
Series Title
-
Call Number
T693672021
Publisher
Inderalaya : Prodi Manajemen, Fakultas Ekonomi Universitas Srwijaya.,
Collation
xi, 72 hlm. : ilus. ; 29 cm
Language
Indonesia
ISBN/ISSN
-
Classification
651.807
Content Type
-
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Prodi Manajemen, Aplikasi Gojek
Specific Detail Info
-
Statement of Responsibility
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No other version available

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