Skripsi

STRATEGI PROGRAM ACARA PLAYBULOUS EDITION 97.5 PLAY FM DALAM MEMPROMOSIKAN USAHA KECIL MENENGAH (UKM) DI KOTA PALEMBANG

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Penilaian

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The specialty of the radio which is auditive and can be heard anywhere becomes the main attraction of broadcast radio. These characteristics make radio a medium for promotion, especially for Small and Medium Enterprises. 97.5 Play FM comes with the Playbulous Edition program as a channel for Small and Medium Enterprises who want to introduce their business to a wider audience. The purpose of this research is to find out the Playbulous Edition program strategy in promoting Small and Medium Enterprises in Palembang. The theory used in this research is Program Strategy Theory. The method used by this research is a qualitative method by collecting data through in-depth interviews, observation and documentation. The results of this research are that the Playbulous Edition program's strategic program process in promoting Small and Medium Enterprises in Palembang has been going well even though there are still some obstacles related to listeners.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2107005222	T54281	T542812021	Central Library (REFERENCES)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T542812021

Publisher

Inderalaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya., 2021

Collation

xvi, 115 hlm. : ilus. ; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

354.07

Content Type

Text

Media Type

unmediated

Carrier Type

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Edition

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Subject(s)

Usaha Kecil dan Menengah
Prodi Ilmu Komunikasi

Specific Detail Info

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Statement of Responsibility

DS

Other version/related

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