Image of PENGARUH TERPAAN IKLAN PROMOSI MEDIA SOSIAL INSTAGRAM @ADEMO.STORE TERHADAP MINAT BELI PRODUK KECANTIKAN (STUDI PADA MAHASISWI ILMU KOMUNIKASI UNSRI KAMPUS PALEMBANG)

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PENGARUH TERPAAN IKLAN PROMOSI MEDIA SOSIAL INSTAGRAM @ADEMO.STORE TERHADAP MINAT BELI PRODUK KECANTIKAN (STUDI PADA MAHASISWI ILMU KOMUNIKASI UNSRI KAMPUS PALEMBANG)

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The Effect of Exposure to Instagram @ademo.store Social Media Promotion Ads on Interest in Buying Beauty Products (Study on Communication Studies Students UNSRI Palembang Campus) The purpose of this study was to determine whether there was an effect of exposure to social media promotion advertising Instagram @ademo.store on interest in buying beauty products, and how much influence it gave. This study uses quantitative methods. The data was collected through the distribution of questionnaires to 93 respondents of UNSRI Communication Studies students, Palembang Campus. The results of this study were obtained through hypothesis testing using the t test that t count 8.451 > t table 1.986, which means that there is an influence of exposure to social media promotion advertising Instagram @ademo.store on interest in buying beauty products, and the effect given is 44.0% and the rest is influenced by other factors. The linear regression equation obtained is Y= 0.792 X + 13.270 which means that each addition of one value of the influence of advertising exposure will give an increase in value of 13.270 on buying interest among students off Communication Studies UNSRI Palembang Campus. Keywords: Effect of advertising exposure, buying interest

Availability
Inventory Code Barcode Call Number Location Status
2107005212T61023T610232021Central Library (REFERENCES)Available but not for loan - Not for Loan
Detail Information
Series Title
-
Call Number
T610232021
Publisher
Inderalaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya.,
Collation
xiv, 109 hlm. : ilus. ; 29 cm
Language
Indonesia
ISBN/ISSN
-
Classification
658.820 7
Content Type
Text
Media Type
unmediated
Carrier Type
-
Edition
-
Subject(s)
Prodi Ilmu Komunikasi
Iklan-Promosi Pemasaran
Specific Detail Info
-
Statement of Responsibility
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No other version available

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