Skripsi

DESTINATION BRANDING AL-QUR’AN AL-AKBAR PALEMBANG SEBAGAI WISATA RELIGI DI ERA NEW NORMAL

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Penilaian

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This study aims to describe the implemantation and impact of the existence of destination branding, especially religious tourism object of the Al-Qur’an Al- Akbar in the New Normal Era. This research was conducted by means of qualitative descriptive method, namely by going directly to the field, conducting interview, and also doing documentations, then described and analyzed things related to destination branding in Al-Qur’an Al-Akbar religious tourism. The research was conducted in the Al-Ihsaniyah Gandus islamic boarding school in Palembang, which also the object the location of the Al-Qur’an Al-Akbar religious tourism object. The result of this study indicate that Al-Qur’an Al-Akbar religious tourism has tremedous potential as a religious tourism object in the city of Palembang, but the management of Al-Qur’an Al-Akbar religious tourism has not carried out destination branding optimally, so that Al-Qur’an Al-Akbar religious tourism is difficult to develop. Keywords: Destination Branding, Religious Tourism, New Normal Era.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2107005209	T59358	T593582021	Central Library (REFERENCES)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T593582021

Publisher

Inderalaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya., 2021

Collation

xvi, 96 hlm. : ilus. ; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

910.207

Content Type

Text

Media Type

unmediated

Carrier Type

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Edition

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Subject(s)

wisata religi
Prodi Ilmu Komunikasi

Specific Detail Info

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Statement of Responsibility

DS

Other version/related

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