t table 1, 978 which means that there is an influence of consumer attitudes on purchasing decisions. The influence given is 22.7% and the rest is influenced by other factors. Then the linear regression equation obtained is 45.322 + 0.877X which states that each addition of one value of the influence of consumer attitudes will give an increase in the value of 0.877 on purchasing decisions among students of SMA Muhammadiyah 2 Palembang." />
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PENGARUH SIKAP KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PADA ONLINE SHOP SHOPEE (STUDI PADA SISWA SMA MUHAMMADIYAH 2 PALEMBANG)

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This research is entitled "The Influence of Consumer Attitudes Towards Purchasing Decisions at Shopee Online Shops (Study on Students of SMA Muhammadiyah 2 Palembang)". This study aims to determine how much influence consumer attitudes have on purchasing decisions among students at SMA Muhammadiyah 2 Palembang. The method applied is a quantitative method with quantitative descriptive analysis techniques and statistical analysis using simple linear regression analysis tools, correlation coefficients and coefficients of determination. Collecting data through the distribution of questionnaires to students of SMA Muhammadiyah 2 Palembang. Researchers found the results of data analysis in this study obtained through hypothesis testing using t test that t count is greater than t table, where t count is 4,458 > t table 1, 978 which means that there is an influence of consumer attitudes on purchasing decisions. The influence given is 22.7% and the rest is influenced by other factors. Then the linear regression equation obtained is 45.322 + 0.877X which states that each addition of one value of the influence of consumer attitudes will give an increase in the value of 0.877 on purchasing decisions among students of SMA Muhammadiyah 2 Palembang.

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Inventory Code Barcode Call Number Location Status
2107005200T49706T497062021Central Library (REFERENCES)Available but not for loan - Not for Loan
Detail Information
Series Title
-
Call Number
T497062021
Publisher
Inderalaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya.,
Collation
xvii, 137 hlm. : ilus. ; 29 cm
Language
Indonesia
ISBN/ISSN
-
Classification
658.834 207
Content Type
Text
Media Type
unmediated
Carrier Type
-
Edition
-
Subject(s)
Perilaku konsumen
Prodi Ilmu Komunikasi
Specific Detail Info
-
Statement of Responsibility
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