ttable 1.984, which means that there is an effect of Electronic Word of Mouth on Visiting Interest, and the effect given is 35.9% and the rest is influenced by other factors. The linear regression equation obtained is Y= 6.289 + 0.446, which means that each addition of one value of the Effect of Electronic Word of Mouth will give an increase in value of 0.446 on interest in visiting the Bumi Ayu Temple, PALI Regency. Keywords : Effect of Electronic Word of Mouth, Interest in Visiting" />
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PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP MINAT BERKUNJUNG WISATAWAN KE CANDI BUMI AYU KABUPATEN PALI

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This research is entitled "The Effect of Electronic Word Mouth on Tourists' Interest in Visiting the Bumi Ayu Temple, PALI Regency" by Wiga Febeyka The purpose of this study is to determine whether there is an influence of electronic word of mouth on the interest of visiting tourists. The method applied is a quantitative method with descriptive analysis techniques and explanatory techniques using simple linear regression parametric statistical analysis tools. Data was collected by distributing questionnaires to 100 tourist respondents of Candi Bumi Ayu, PALI Regency. The findings from the data analysis in this study were obtained through hypothesis testing using the t-test that tcount is greater than ttable, where tcount 7.401 > ttable 1.984, which means that there is an effect of Electronic Word of Mouth on Visiting Interest, and the effect given is 35.9% and the rest is influenced by other factors. The linear regression equation obtained is Y= 6.289 + 0.446, which means that each addition of one value of the Effect of Electronic Word of Mouth will give an increase in value of 0.446 on interest in visiting the Bumi Ayu Temple, PALI Regency. Keywords : Effect of Electronic Word of Mouth, Interest in Visiting

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Inventory Code Barcode Call Number Location Status
2107005196T61090T610902021Central Library (REFERENCES)Available but not for loan - Not for Loan
Detail Information
Series Title
-
Call Number
T610902021
Publisher
Inderalaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya.,
Collation
xii, 98 hlm. : ilus. ; 29 cm
Language
Indonesia
ISBN/ISSN
-
Classification
302.230 7
Content Type
Text
Media Type
unmediated
Carrier Type
-
Edition
-
Subject(s)
Media Komunikasi
Prodi Ilmu Komunikasi
Specific Detail Info
-
Statement of Responsibility
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No other version available

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