Skripsi

STRATEGI PERSONAL BRANDING H. NASRUN UMAR (HNU) PADA MEDIA SOSIAL INSTAGRAM (Analisis Isi Kualitatif Pada Akun Instagram @hnasrunumar)

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Penilaian

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Social media become as a new media that can be used for every society, by this media the distance is disappear so people can communicate each other. Local leader also uses social media and commonly used for informations transferring, activity report and public opinion collecting media, so does Dr. H. Nasrun Umar, S.H., M.M. (HNU). This Research’s aim is to see how personal branding strategy from Dr. H. Nasrun Umar, S.H., M.M in his Instagram’s account @hnasrunumar, using personal branding theory from Peter Montoya (In Haroen. Dewi. 2014) by qualitative methods and supported with descriptive data. Documentations study, depth in interview and content analysis were used to collect data that needed in this research. By the result, all of the characteristic of a good personal branding used as research dimestions were used in @hnasrunumar, with specializations characteristic that was highlighted. The result come from 59 posts in Instagram’s account @hnasrunumar uploaded between 22 June 2021 until 22 September 2021. Key Words : Social Media, Content Analysis, Personal Branding, Instagram, HNU.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2107005191	T59356	T593562021	Central Library (REFERENCES)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T593562021

Publisher

Inderalaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya., 2021

Collation

xvii, 242 hlm. : ilus. ; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

006.754 07

Content Type

Text

Media Type

unmediated

Carrier Type

-

Edition

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Subject(s)

Prodi Ilmu Komunikasi
Media Sosial-Instagram

Specific Detail Info

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Statement of Responsibility

DS

Other version/related

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