Image of EFEKTIVITAS IKLAN RUANG GURU DALAM MENINGKATKAN MINAT SISWA KELAS XII SMA UNTUK MENGGUNAKAN APLIKASI BIMBINGAN BELAJAR ONLINE (STUDI PADA SISWA KELAS XII SMA PLUS NEGERI 17 PALEMBANG)

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EFEKTIVITAS IKLAN RUANG GURU DALAM MENINGKATKAN MINAT SISWA KELAS XII SMA UNTUK MENGGUNAKAN APLIKASI BIMBINGAN BELAJAR ONLINE (STUDI PADA SISWA KELAS XII SMA PLUS NEGERI 17 PALEMBANG)

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Effectiveness of RuangGuru Advertising In Increasing The Interest of Students of Class XII High School To Use Online Tutoring Application (Study In Students Class XII of Public High School Plus 17 Palembang), this study was conducted to find out how effective the effectiveness of advertising. The study was conducted to measure how effective advertising is against interest using online tutoring apps. The method used in this study is a quantitative method. This study was conducted with a sample of 82 respondents, namely Students Class XII of Public High School Plus 17 Palembang. Data collection in this study uses questionnaires, observations, and documentation studies. Based on the results of the analysis of the research conducted, found results from the seven dimensions used in this study, namely, empathy, persuasion, impact, communication, attraction to objects of interest, feelings of pleasure, and tendency to use. From the results of the study obtained t count of 1133.4 > ttabel = 1.66412. This indicates that there is an influence between the effectiveness of advertising on student interests. The magnitude of the effect of variable x on variable y is 61.1.%. Keywords : Ad Effectiveness, Interests in Using, Online Course Application.

Availability
Inventory Code Barcode Call Number Location Status
2107005187T65036T650362021Central Library (REFERENCES)Available but not for loan - Not for Loan
Detail Information
Series Title
-
Call Number
T650362021
Publisher
Inderalaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya.,
Collation
xvi, 74 hlm. : ilus. ; 29 cm
Language
Indonesia
ISBN/ISSN
-
Classification
659.107
Content Type
Text
Media Type
unmediated
Carrier Type
-
Edition
-
Subject(s)
Periklanan
Prodi Ilmu Komunikasi
Specific Detail Info
-
Statement of Responsibility
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No other version available

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