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STRATEGI KOMUNIKASI PEMASARAN PRODUK GADAI PEDULI PT. PEGADAIAN KANTOR WILAYAH III PALEMBANG DALAM MENINGKATKAN JUMLAH NASABAH

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This research is entitled “Marketing communication Strategy for Gadai Peduli Products PT. Pegadaian Regional Office III Palembang in Increasing the Number of Customers”. This product is a commitment of PT. Pegadaian in helping the government to serve the adequacy of life for the people of Indonesia in the midst of the current covid pandemic. Gadai peduli to help people who are economically affected by the covid-19 pandemic. The purpose of this study is to determine the marketing communication strategy carried out by PT. Pegadaian Regional Office III Palembang in increasing the number of customers. The theory used in this research is the theory of marketing mix according to Kotler and Keller which has four dimensions. These dimensions include: Product, Price, Place, and Promotion. The method in this study uses a qualitative analysis method, which is a form of research that includes the process of collecting and compiling data. The data collection process was carried out by means of structured interviews, observations, and documentation. The results of this study indicate that the four dimensions of the marketing mix theory according to Kotler and Keller are implemented well so as to increase the number of customers.

Availability
Inventory Code Barcode Call Number Location Status
2107005180T63124T631242021Central Library (REFERENCES)Available but not for loan - Not for Loan
Detail Information
Series Title
-
Call Number
T631242021
Publisher
Inderalaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya.,
Collation
xiv, 117 hlm. : ilus. ; 29 cm
Language
Indonesia
ISBN/ISSN
-
Classification
302.207
Content Type
Text
Media Type
unmediated
Carrier Type
-
Edition
-
Subject(s)
Komunikasi
Prodi Ilmu Komunikasi
Specific Detail Info
-
Statement of Responsibility
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No other version available

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