Skripsi

PENGARUH CITRA MEREK TERHADAP KEPERCAYAAN KONSUMEN UNTUK BERBELANJA DI E-COMMERCE SHOPEE (SURVEY TERHADAP MASYARAKAT RT 61 RW 14 KELURAHAN LOROK PAKJO KECAMATAN ILIR BARAT 1 YANG BERBELANJA DI E-COMMERCE SHOPEE)

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Penilaian

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This study aims to see the effect of brand image on consumer confidence to shop at e-commerce shopee studies in the community of RT 61 RW 14 Kelurahan Lorok Pakjo, Ilir Barat District 1. The method used in this study is an associative quantitative method. The data in this study were obtained by distributing questionnaires with convenience sampling techniques and also using documentation studies. In this study, the theory used by the researcher is the theory of brand image by Keller and the theory of consumer trust by Knight Kacmar and Choudry. The results of the research conducted showed that tcount (5.201) > ttable (1.988) with a correlation coefficient value of 0.494 and a determinant coefficient of 0.244. This means that there is a significant influence between the brand image variable on the consumer trust variable of 24.4%. Keywords: Brand Image, Consumer trust, E-commerce, Shopee.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2107005175	T65414	T654142021	Central Library (REFERENCES)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T654142021

Publisher

Inderalaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya., 2021

Collation

xvii, 119 hlm. : ilus. ; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

381.307

Content Type

Text

Media Type

unmediated

Carrier Type

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Edition

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Subject(s)

Prodi Ilmu Komunikasi
Kepercayaan Konsumen

Specific Detail Info

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Statement of Responsibility

DS

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