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Image of PENGARUH CITRA MEREK TERHADAP KEPERCAYAAN KONSUMEN UNTUK BERBELANJA DI E-COMMERCE SHOPEE (SURVEY TERHADAP MASYARAKAT RT 61 RW 14 KELURAHAN LOROK PAKJO KECAMATAN ILIR BARAT 1 YANG BERBELANJA DI E-COMMERCE SHOPEE)

Skripsi

PENGARUH CITRA MEREK TERHADAP KEPERCAYAAN KONSUMEN UNTUK BERBELANJA DI E-COMMERCE SHOPEE (SURVEY TERHADAP MASYARAKAT RT 61 RW 14 KELURAHAN LOROK PAKJO KECAMATAN ILIR BARAT 1 YANG BERBELANJA DI E-COMMERCE SHOPEE)

Widianto, Arif - Personal Name;

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Penilaian anda saat ini :  

This study aims to see the effect of brand image on consumer confidence to shop at e-commerce shopee studies in the community of RT 61 RW 14 Kelurahan Lorok Pakjo, Ilir Barat District 1. The method used in this study is an associative quantitative method. The data in this study were obtained by distributing questionnaires with convenience sampling techniques and also using documentation studies. In this study, the theory used by the researcher is the theory of brand image by Keller and the theory of consumer trust by Knight Kacmar and Choudry. The results of the research conducted showed that tcount (5.201) > ttable (1.988) with a correlation coefficient value of 0.494 and a determinant coefficient of 0.244. This means that there is a significant influence between the brand image variable on the consumer trust variable of 24.4%. Keywords: Brand Image, Consumer trust, E-commerce, Shopee.


Availability
Inventory Code Barcode Call Number Location Status
2107005175T65414T654142021Central Library (REFERENCES)Available but not for loan - Not for Loan
Detail Information
Series Title
-
Call Number
T654142021
Publisher
Inderalaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya., 2021
Collation
xvii, 119 hlm. : ilus. ; 29 cm
Language
Indonesia
ISBN/ISSN
-
Classification
381.307
Content Type
Text
Media Type
unmediated
Carrier Type
-
Edition
-
Subject(s)
Prodi Ilmu Komunikasi
Kepercayaan Konsumen
Specific Detail Info
-
Statement of Responsibility
DS
Other version/related

No other version available

File Attachment
  • PENGARUH CITRA MEREK TERHADAP KEPERCAYAAN KONSUMEN UNTUK BERBELANJA DI E-COMMERCE SHOPEE (SURVEY TERHADAP MASYARAKAT RT 61 RW 14 KELURAHAN LOROK PAKJO KECAMATAN ILIR BARAT 1 YANG BERBELANJA DI E-COMMERCE SHOPEE)
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