Skripsi

TABOT SEBAGAI CITY BRANDING KOTA BENGKULU

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Penilaian

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This research is titled "Tabot As City Branding Of Bengkulu City". The problem of research is the process of forming tabot as a city branding of Bengkulu City. This research uses cultural studies approach by Stuart Hall. This research is a qualitative research with ethnographic research startegy. The analysis unit in this research is an organization, namely the Tourism and Culture Office of Bengkulu City. Data collection was obtained through in-depth interviews on 13 informants, observations of nonparticipant and documentation. The results of this study showed that tabot as the city branding of Bengkulu city was formed through the process of representation of tabot tradition into a tabot festival conducted by the Bengkulu city government. Bengkulu City Government makes tabot as a characteristic of Bengkulu City through a regulatory reproduction process to form tabot as the identity of Bengkulu City. The Government of Bengkulu wants to present Bengkulu as a religious city, has creativity, and a vibrant city that is depicted from the celebration of tabot festival, as well as as a reference for one of the cultural tourism cities. Keywords: Tabot, City Branding, Bengkulu City

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2107005155	T42920	T429202021	Central Library (REFERENCES)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T429202021

Publisher

Inderalaya : Prodi Sosiologi, Fakultas Ilmu Sosial dan Politik., 2021

Collation

xvi, 153 hlm. : ilus. ; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

338.479 07

Content Type

Text

Media Type

unmediated

Carrier Type

-

Edition

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Subject(s)

City branding
Prodi Sosiologi

Specific Detail Info

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Statement of Responsibility

DS

Other version/related

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