Skripsi

STRATEGI PEMASARAN UMKM SAAT MASA PANDEMI COVID-19 MELALUI MEDIA SOSIAL INSTAGRAM PADA KARYAWAN PHK DI KOTA PALEMBANG

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Penilaian

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The Covid-19 pandemic affects various sectors, especially in the economic sector of the people in Palembang City who work as employees. With the enactment of PSBB, WFH, and Social Distancing causing current consumer behavior to change, it is important for MSME actors to change marketing strategies. The purpose of this study was to find out and understand the marketing strategy of MSMEs during the Covid-19 pandemic through Instagram social media for laid-off employees in Palembang City. This research is studied by using the marketing mix concept from Kotler and Armstrong. The method used in this study is a qualitative method with a qualitative descriptive type. This study uses data collection techniques based on observations, library research interviews and documentation with six (6) MSME business actors as the main informants. As for the results of this study, it is known that there are four marketing strategies that can be carried out by MSME business players during the Covid-19 pandemic, namely strategies in determining products, strategies in pricing, strategies in determining places and strategies in determining promotions. Keywords: Covid-19 pandemic, MSMEs, Instagram

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2107005107	T56514	T565142021	Central Library (REFERENCES)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T565142021

Publisher

Inderalaya : Prodi Sosiologi, Fakultas Ilmu Sosial dan Politik., 2021

Collation

xvi, 127 hlm. : ilus. ; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

381.107

Content Type

Text

Media Type

unmediated

Carrier Type

-

Edition

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Subject(s)

Prodi Sosiologi
Pemasaran UMKM

Specific Detail Info

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Statement of Responsibility

DS

Other version/related

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