Skripsi

DAMPAK INTENSITAS NONTON BEAUTY VLOGGER TERHADAP PEMBELIAN MAKEUP SISWI KELAS 12 IPS SMA NEGERI 10 KOTA PALEMBANG

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Penilaian

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A beauty vlogger is someone who creates and uploads videos about beauty. Beauty here is defined as what is used in relation to skincare, makeup, or other beauty tools by vloggers. The purpose of this study is to determine the Impact of watch Beauty Vlogger's Intensity on Makeup Purchases for Class 12 Social Studies Students at SMA Negeri 10 Palembang. This research method uses quantitative methods with quantitative descriptive types. The population in this study were students of class 12 social studies at SMA Negeri 10 Palembang, totaling 75 students. The research sample was 75 female students who were determined using the Census. The variables of this research are intensity of beauty vlogger (X) and Purchase of Makeup (Y). Data collection techniques using a questionnaire with a Likert scale. The results of this research show that the correlation coefficient is 0.719 (p-value = 0.000) and the determinant coefficient is 0.510. it can be concluded that the intensity of the beauty vlogger has a significant effect on the purchase of makeup for class 12 social studies students at SMA Negeri 10 Palembang city by 51%. Keywords: Beauty Vlogger Intensity, Purchase of makeup.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2107005106	T56422	T564222021	Central Library (REFERENCES)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T564222021

Publisher

Inderalaya : Prodi Sosiologi, Fakultas Ilmu Sosial dan Politik., 2021

Collation

xvi, 83 hlm. : ilus. ; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

381.307

Content Type

Text

Media Type

unmediated

Carrier Type

-

Edition

-

Subject(s)

Prodi Sosiologi
Pembelian-Promosi Pemasaran

Specific Detail Info

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Statement of Responsibility

DS

Other version/related

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