Skripsi

STRATEGI KOMUNIKASI PEMBANGUNAN RUMAH BUMN OGAN ILIR DALAM UPAYA PENGEMBANGAN UMKM DI KABUPATEN OGAN ILIR

---

Penilaian

---

Micro Small and Medium Enterprises (MSMEs) is one of the sectors that have a role in helping the development of a country, of course in this case the role of government becomes important to participate in the development of MSMEs. But in fact there are still many MSMEs in the area have not received empowerment either first or sustainable, this will be adapted to the quality and income of MSMEs. Looking at the problem, this study aims to find out the communication strategy of the construction of Ogan Ilir State-Owned Houses in the efforts to develop MSMEs in Ogan Ilir Regency. This study uses communication strategy theory according to the Academy for Educational Development (AED) in Nasution and using qualitative research methods with data obtained from six informants who were independent of three employees of Rumah BUMN and MSMEs who became partners of rumah BUMN. The method of data collection uses in-depth interviews, in addition to completing data conducted observations, literature studies and documentation studies. From the results of this study, it is realized that the dimensions of the development communication strategy stage are carried out in a planned manner by looking at the implementation of dimensions one to four aimed at the community, especially MSMEs. Keywords: Development Communication Strategy, Development Communication, Small and Medium Micro Enterprises, Rumah BUMN Ogan Ilir.

---

Availability

Inventory Code	Barcode	Call Number	Location	Status
2107004348	T52536	T525362021	Central Library (Referens)	Available but not for loan - Not for Loan

Detail Information

Series Title

-

Call Number

T525362021

Publisher

Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya., 2021

Collation

xiii, 98 hlm,: ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

-

Classification

302.507

Content Type

Text

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

Prodi Ilmu Komunikasi
Hubungan antara Individu dan Masyarakat

Specific Detail Info

-

Statement of Responsibility

MURZ

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment