Skripsi

PERUBAHAN PERILAKU PELAKU BISNIS DI MASA PANDEMI COVID 19 (STUDI PADA PENJUAL PEMPEK DI KAMPUNG PEMPEK 26 ILIR KOTA PALEMBANG)

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Penilaian

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This study discusses changes in the behavior of business people during the Covid 19 pandemic in Pempek 26 Ilir Village, Palembang City. This study uses a qualitative design and is a field research where researchers go directly to the research location to obtain data related to the research focus. Data collection was obtained through direct observation and in-depth interviews and documentation. The results of this study indicate that there is a process of changing the behavior of Pempek 26 Ilir business people in Palembang City, namely the existence of Large-Scale Social Restrictions (PSBB) and Social Distancing which has a huge impact on the Pempek business business in Pempek 26 Ilir Village, Palembang City. The Covid pandemic has resulted in a new normality that has changed the order of conventional pempek business behavior into an online business. This study also shows that there is a form of change in the behavior of Pempek business people in Pempek 26 Ilir Village, Palembang City, namely changing sales from conventional to online by posting pictures of Pempek and price lists on Instagram accounts and serving orders via WhatsApp messages. Pempek business people use virtual online in accepting payments either via bank transfer or the OVO application. Keywords: Social Change, Business Actor, Social Media

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2107004331	T65968	T659682021	Central Library (Referens)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T659682021

Publisher

Indralaya : Prodi Sosiolgi, Fakultas Ilmu Sosial dan Politik Universitas Sriwijaya., 2021

Collation

xiv, 92 hlm,: ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

303.407

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

Perubahan Sosial
Prodi Sosiolgi

Specific Detail Info

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Statement of Responsibility

MURZ

Other version/related

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