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Image of PERUBAHAN PERILAKU PELAKU BISNIS DI MASA PANDEMI COVID 19 (STUDI PADA PENJUAL PEMPEK DI KAMPUNG PEMPEK 26 ILIR KOTA PALEMBANG)

Skripsi

PERUBAHAN PERILAKU PELAKU BISNIS DI MASA PANDEMI COVID 19 (STUDI PADA PENJUAL PEMPEK DI KAMPUNG PEMPEK 26 ILIR KOTA PALEMBANG)

Akbar, Muhammad Julian - Personal Name;

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This study discusses changes in the behavior of business people during the Covid 19 pandemic in Pempek 26 Ilir Village, Palembang City. This study uses a qualitative design and is a field research where researchers go directly to the research location to obtain data related to the research focus. Data collection was obtained through direct observation and in-depth interviews and documentation. The results of this study indicate that there is a process of changing the behavior of Pempek 26 Ilir business people in Palembang City, namely the existence of Large-Scale Social Restrictions (PSBB) and Social Distancing which has a huge impact on the Pempek business business in Pempek 26 Ilir Village, Palembang City. The Covid pandemic has resulted in a new normality that has changed the order of conventional pempek business behavior into an online business. This study also shows that there is a form of change in the behavior of Pempek business people in Pempek 26 Ilir Village, Palembang City, namely changing sales from conventional to online by posting pictures of Pempek and price lists on Instagram accounts and serving orders via WhatsApp messages. Pempek business people use virtual online in accepting payments either via bank transfer or the OVO application. Keywords: Social Change, Business Actor, Social Media


Availability
Inventory Code Barcode Call Number Location Status
2107004331T65968T659682021Central Library (Referens)Available but not for loan - Not for Loan
Detail Information
Series Title
-
Call Number
T659682021
Publisher
Indralaya : Prodi Sosiolgi, Fakultas Ilmu Sosial dan Politik Universitas Sriwijaya., 2021
Collation
xiv, 92 hlm,: ilus.; 29 cm
Language
Indonesia
ISBN/ISSN
-
Classification
303.407
Content Type
Text
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Perubahan Sosial
Prodi Sosiolgi
Specific Detail Info
-
Statement of Responsibility
MURZ
Other version/related

No other version available

File Attachment
  • PERUBAHAN PERILAKU PELAKU BISNIS DI MASA PANDEMI COVID 19 (STUDI PADA PENJUAL PEMPEK DI KAMPUNG PEMPEK 26 ILIR KOTA PALEMBANG)
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