Image of MANAJEMEN PUBLIC RELATIONS PADA RSI SITI KHADIJAH PALEMBANG DALAM MENINGKATKAN CITRA RUMAH SAKIT

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MANAJEMEN PUBLIC RELATIONS PADA RSI SITI KHADIJAH PALEMBANG DALAM MENINGKATKAN CITRA RUMAH SAKIT

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This study aim to explain public relations managemen of Siti Khadijah Palembang Hospital in improving the image of the Hospital. Based on the predicate, Siti Khadijah Palembang Hospital should have better service quality, however with the results of initial observations, the researcher found the services that had been provided by the hospital staff were still not optimal. The theory that used in this research is Public Relations Management Theory by Mc Elreath which states that public relations management activities include the main functions of management as a whole, namely planning, organizing, leadership, staffing, communication, supervision, and assessment. The research method used in this study is a qualitative method. Data collection techniques used in this study are in-depth interviews, observation, and documentation. The results of this study found that out of 7 dimensions there are only 5 dimensions that have been implemented well and the other 2 dimensions are dissatisfactory. Suggestions in this study are to have a second plan of work program preparation, maximize the culture of smiles and greetings, especially in terms of attitude, and involving employees in all activities carried out by the hospital. Keywords: Hospital, Image, Management, Public Relations

Availability
Inventory Code Barcode Call Number Location Status
2107004311T57304T573042021Central Library (Referens)Available but not for loan - Not for Loan
Detail Information
Series Title
-
Call Number
T573042021
Publisher
Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya.,
Collation
xiv, 94 hlm,: ilus.; 29 cm
Language
Indonesia
ISBN/ISSN
-
Classification
659.207
Content Type
Text
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Manajemen humas
Prodi Ilmu Komunikasi
Specific Detail Info
-
Statement of Responsibility
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No other version available

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