Skripsi

PENERAPAN MODEL UTAUT 2 (UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY 2) UNTUK MENGETAHUI TINGKAT PENERIMAAN DAN PENGGUNAAN APLIKASI MAXIM OJEK ONLINE (STUDI KASUS PADA MAXIM KOTA PALEMBANG)

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Penilaian

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Information technology today has helped a lot and changed the way and behavior of people in carrying out daily activities, especially in the business field. This study aims to analyze the acceptance of the Maxim application using the UTAUT 2 model to Maxim users in the city of Palembang. The variables used in this study are Performance Expectations, Business Expectations, Social Influences, Facilitating Conditions, Hedonic Motivation, Price Values, Habits, Usage Behaviors, and Utilization Interests. The research method uses quantitative methods and analytical techniques using Structural Equation Modeling which include validity tests, reliability tests, path coefficients, r-square, and t-statistics. From the results of the study, it was concluded that there was a significant influence of performance expectations on usage behavior, social influence on usage behavior, facilitating conditions on interest in utilization, habits on usage behavior and requesting utilization, usage behavior on interest in utilization. KEYWORDS : Maxim, UTAUT 2, SEM, SmartPLS, User Acceptance

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2107004074	T63401	T634012021	Central Library (Referens)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T634012021

Publisher

Indralaya : Prodi Sistem Informasi, Fakultas Ilmu Komputer Uniersitas Srwijaya., 2021

Collation

xviii, 52 hlm,: ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

003.07

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

Sistem analisis
Prodi Sistem Informasi

Specific Detail Info

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Statement of Responsibility

MURZ

Other version/related

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