APA Style

Ginter, Peter M, Swayne, Linda E. (1989). CASES IN STRATEGIC MARKETING . Englewood Cliffs: Prentice Hall.

Chicago Style

Ginter, Peter M, Swayne, Linda E. CASES IN STRATEGIC MARKETING. Englewood Cliffs: Prentice Hall, 1989. Text.

MLA Style

Ginter, Peter M, Swayne, Linda E. CASES IN STRATEGIC MARKETING. Englewood Cliffs: Prentice Hall, 1989. Text.

Turabian Style

Ginter, Peter M, Swayne, Linda E. CASES IN STRATEGIC MARKETING. Englewood Cliffs: Prentice Hall, 1989. Print.