APA Style

Swayne, Linda E, Ginter, Peter M. (1989). CASES IN STRATEGIC MARKETING . Englewood Cliffs: Prentice Hall.

Chicago Style

Swayne, Linda E, Ginter, Peter M. CASES IN STRATEGIC MARKETING. Englewood Cliffs: Prentice Hall, 1989. Text.

MLA Style

Swayne, Linda E, Ginter, Peter M. CASES IN STRATEGIC MARKETING. Englewood Cliffs: Prentice Hall, 1989. Text.

Turabian Style

Swayne, Linda E, Ginter, Peter M. CASES IN STRATEGIC MARKETING. Englewood Cliffs: Prentice Hall, 1989. Print.