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PREFERENSI KONSUMEN PADA BISNIS ONLINE SAYURAN DAN FAKTOR-FAKTOR YANG MEMPENGARUHINYA SAAT PANDEMI COVID-19 DI KOTA PALEMBANG

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Penilaian

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The objectives of this study are: (1) Describe the consumer decision-making process in buying vegetables through online businesses during the Covid-19 pandemic, (2) Analyze consumer preferences before and during the Covid-19 pandemic, (3) Analyze the factors that influence preferences vegetable consumers in online businesses during the Covid-19 pandemic. The method used in this research is a survey method by taking 50 samples of online business consumers. The study was conducted in February 2021. The sampling method used was purposive sampling. This study uses primary and secondary data. Primary data obtained from observations and direct interviews with consumers using questionnaires. While secondary data were obtained from , literature, agencies and other sources. Data processing method using paired t test and multiple linear regression analysis through the IBM SPSS 25.0 program. The results obtained are paired t test with indicators of price, product quality, service, location and ease of transaction to get a sig value. (2-tailed) of 0.000 all of these values

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2107004117	T58881	T588812021	Central Library (Referens)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T588812021

Publisher

Inderalaya : Prodi Agribisnis, Fakultas Pertanian Universitas Sriwijaya., 2021

Collation

xiv, 67 hlm. : ilus. ; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

630.07

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

USAHA TANI
Prodi Agribisnis

Specific Detail Info

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Statement of Responsibility

SEPTA

Other version/related

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