APA Style
Lovelock, Christopher H., Weinberg, Charles B. (1993).
MARKETING CHALLENGES: CASES & EXERCISES, THIRD EDITION (3).
New York:
McGraw-Hill.
Chicago Style
Lovelock, Christopher H., Weinberg, Charles B.
MARKETING CHALLENGES: CASES & EXERCISES, THIRD EDITION.
3
New York:
McGraw-Hill,
1993.
Text.
MLA Style
Lovelock, Christopher H., Weinberg, Charles B.
MARKETING CHALLENGES: CASES & EXERCISES, THIRD EDITION.
3
New York:
McGraw-Hill,
1993.
Text.
Turabian Style
Lovelock, Christopher H., Weinberg, Charles B.
MARKETING CHALLENGES: CASES & EXERCISES, THIRD EDITION.
3
New York:
McGraw-Hill,
1993.
Print.