APA Style

Assael, Henry. (1984). Consumer Behavior and Marketing Action, Second Edition (2). Boston: Kent Publishing Company.

Chicago Style

Assael, Henry. Consumer Behavior and Marketing Action, Second Edition. 2 Boston: Kent Publishing Company, 1984. Text.

MLA Style

Assael, Henry. Consumer Behavior and Marketing Action, Second Edition. 2 Boston: Kent Publishing Company, 1984. Text.

Turabian Style

Assael, Henry. Consumer Behavior and Marketing Action, Second Edition. 2 Boston: Kent Publishing Company, 1984. Print.