Skripsi

PENGARUH EXPERIENTAL MARKETING TERHADAP LOYALITAS KONSUMEN BAROPI GRILL & COFFEE PALEMBANG

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Penilaian

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This study aims to analyze the effect of experiential marketing on consumer loyalty Baropi Grill & Coffee Palembang. This study uses a quantitative approach with the method of collecting data through questionnaires. The population in this study were all consumers of Baropi Grill & Coffee Palembang. The sampling method used purposive sampling with a total sample of 100 respondents. This study uses descriptive analysis techniques, multiple linear regression analysis and coefficient of determination. The results showed that simultaneously and partially the variables sense, feel, think, act, relate to the dependent variable, namely consumer loyalty. The results of this show that the variables sense and think have no effect on consumer loyalty Baropi Grill & Coffee Palembang, while the variables feel, act, relate have a significant influence on consumer loyalty Baropi Grill & Coffee Palembang.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2107004368	T62431	T624312021	Central Library (Reference)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T624312021

Publisher

Inderalaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya., 2021

Collation

xvi, 75 hlm.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

658.807

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

Marketing
Ekonomi Manajemen.

Specific Detail Info

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Statement of Responsibility

MI

Other version/related

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