Skripsi

PENGARUH ACTIVITY, INTEREST, DAN OPINION TERHADAP KINERJA PEMASARAN PT. HONDA UNION CABANG PLAJU PALEMBANG

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Penilaian

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The purpose of this study was to determine the effect of activity, interest, and opinion on the marketing performance of PT. Honda Union Plaju Palembang Branch. The population in this study were consumers of Honda Union, Plaju Palembang Branch in 2020. The data collection technique used was census by distributing questionnaires to 100 consumers of Honda Union, Plaju Palembang branch. This study uses primary data obtained from questionnaires and the analysis technique used is multiple regression analysis. The results of this study indicate that Ho is rejected and Ha is accepted, which means the influence of activity, interest, and opinion on the marketing performance of PT. Honda Union Plaju Palembang Branch. Suggestions that can be given in this study the manager of PT. Honda Union Plaju Palembang Branch can improve the quality of products and services as well as create marketing strategies based on activities, interests, opinions of the people of Palembang. Increase promotions that lead to consumer action against PT. Honda Union Plaju Palembang Branch

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2107004365	T62227	T622272021	Central Library (Reference)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T622272021

Publisher

Inderalaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya., 2021

Collation

xvii, 63 hlm.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

657.480 7

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

Kinerja keuangan
Ekonomi Manajemen.

Specific Detail Info

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Statement of Responsibility

MI

Other version/related

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