Skripsi

ANALISIS PERSEPSI, MINAT, KEPUASAN DAN HARGA TERHADAP KEPUTUSAN MASYARAKAT MEMILIH HOTEL SYARIAH DI KOTA PALEMBANG

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Penilaian

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This study aims to determine the effect of perceptions, interests, and prices on the public's decision to choose a sharia hotel in the city of Palembang. This study uses primary data with a survey conducted by 50 respondents. The sampling technique used is non-probability sampling with quota sampling. The analytical technique used is descriptive quantitative by using binary logistic regression analysis method. The findings obtained are that the variables of public perception and public interest have no influence on people's decisions to choose sharia hotels in Palembang, while community satisfaction and price variables have an influence on people's decisions in choosing sharia hotels.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2107004363	T64318	T643182021	Central Library (Reference)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T643182021

Publisher

Inderalaya : Prodi Ekonomi Pembangunan, Fakultas Ekonomi Universitas Sriwijaya., 2021

Collation

x, 69 hlm.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

658.810 7

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

Ekonomi pembangunan
Pemasaran-Persepsi Masyarakat

Specific Detail Info

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Statement of Responsibility

MI

Other version/related

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