APA Style

Bateson, John E.G.. (1989). Managing Services Marketing: Text and Readings . London: The Dryden Press.

Chicago Style

Bateson, John E.G.. Managing Services Marketing: Text and Readings. London: The Dryden Press, 1989. Text.

MLA Style

Bateson, John E.G.. Managing Services Marketing: Text and Readings. London: The Dryden Press, 1989. Text.

Turabian Style

Bateson, John E.G.. Managing Services Marketing: Text and Readings. London: The Dryden Press, 1989. Print.