APA Style

Churchill, Gilbert A., Peter, J. Paul. (1998). Marketing: Creating Value for Customers, SECOND EDITION (2nd). Winconsin: McGraw-Hill/Irwin.

Chicago Style

Churchill, Gilbert A., Peter, J. Paul. Marketing: Creating Value for Customers, SECOND EDITION. 2nd Winconsin: McGraw-Hill/Irwin, 1998. Text.

MLA Style

Churchill, Gilbert A., Peter, J. Paul. Marketing: Creating Value for Customers, SECOND EDITION. 2nd Winconsin: McGraw-Hill/Irwin, 1998. Text.

Turabian Style

Churchill, Gilbert A., Peter, J. Paul. Marketing: Creating Value for Customers, SECOND EDITION. 2nd Winconsin: McGraw-Hill/Irwin, 1998. Print.