APA Style

Peter, J. Paul, Churchill, Gilbert A.. (1998). Marketing: Creating Value for Customers, SECOND EDITION (2nd). Winconsin: McGraw-Hill/Irwin.

Chicago Style

Peter, J. Paul, Churchill, Gilbert A.. Marketing: Creating Value for Customers, SECOND EDITION. 2nd Winconsin: McGraw-Hill/Irwin, 1998. Text.

MLA Style

Peter, J. Paul, Churchill, Gilbert A.. Marketing: Creating Value for Customers, SECOND EDITION. 2nd Winconsin: McGraw-Hill/Irwin, 1998. Text.

Turabian Style

Peter, J. Paul, Churchill, Gilbert A.. Marketing: Creating Value for Customers, SECOND EDITION. 2nd Winconsin: McGraw-Hill/Irwin, 1998. Print.