Skripsi

PENGARUH TRUST IN BRAND TERHADAP LOYALITAS PELANGGAN PADA STARBUCKS COFFEE KAMBANG IWAK PALEMBANG

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Penilaian

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This study aims to determine how the influence of the trust in brand dimension on customer loyalty at Starbucks Coffee Kambang Iwak Palembang. The sampling method used in this study uses a non-probability method with a sample of 100 respondents from the people of Palembang city. The data collection technique in this study used a research instrument in the form of a questionnaire. The research data was processed with SPSS version 26.0. The results obtained in this study indicate that the dimensions of trust in brand simultaneously have a significant influence on customer loyalty at Starbucks Coffee Kambang Iwak Palembang. The dimension of brand characteristic partially has no significant effect on customer loyalty at Starbucks Coffee Kambang Iwak Palembang. While the dimensions of company characteristic and consumer-brand characteristic partially have a significant influence on customer loyalty at Starbucks Coffee Kambang Iwak Palembang.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2107004401	T58206	T582062021	Central Library (REFERENCES)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T582062021

Publisher

Inderalaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya., 2021

Collation

xvi, 73 hlm.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

658.8107

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

Manajemen pemasaran
Ekonomi Manajemen.

Specific Detail Info

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Statement of Responsibility

MI

Other version/related

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