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PENGARUH EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN USAHA MIKRO KECIL DAN MENENGAH (UMKM) PEMPEK PADA MASA PANDEMI COVID-19 DIKOTA PALEMBANG (STUDI TOKO PEMPEK CHECKLIST)

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Pandemic Covid-19 was many people lost their jobs, this because working from home. This makes the community must be able to survive for comply daily needs like eating and drinking. UMKM during the pandemic have become one of the lifelines for people survive. The development of UMKM, especially UMKM pempek to create every UMKM must build brand equity for each customer because it will impact toword costomer purchasing decisions.

Availability
Inventory Code Barcode Call Number Location Status
2107004395T59931T599312021Central Library (REFERENCES)Available but not for loan - Not for Loan
Detail Information
Series Title
-
Call Number
T599312021
Publisher
Inderalaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya.,
Collation
xv, 58 hlm.; tab.; 29 cm.
Language
Indonesia
ISBN/ISSN
-
Classification
338.507
Content Type
Text
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Ekonomi Mikro
Ekonomi Manajemen.
Specific Detail Info
-
Statement of Responsibility
Other version/related

No other version available

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