Skripsi

PENGARUH PRODUK DAN PROMOSI TERHADAP KEPUASAN NASABAH TABUNGAN PESIRAH PADA BANK SUMSEL BABEL CABANG JAKABARING KOTA PALEMBANG

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Penilaian

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This study aims to determine the effect of products and promotions on customer satisfaction with savings accounts at Bank Sumsel Babel, Jakabaring Branch, Palembang City. The type of data used in this study is secondary data obtained from reliable journals and websites with a sample of 100 respondents. The data analysis technique used in this study is quantitative analysis using statistical calculation methods by cursing two tests, namely: coefficient of determination (R2) and multiple linear regression using SPSS 21.0. The results of this study indicate that the product and promotion variables have an influence on customer satisfaction with Pesirah savings at Bank Sumsel Babel, Jakabaring Branch, Palembang City. The limitations of this study are the limited population and sample due to the COVID-19 pandemic. The variables in this study are limited to product and promotion variables

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2107004381	T62384	T623842021	Central Library (REFERENCES)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T623842021

Publisher

Inderalaya : Prodi Manajemen, Fakultas Ekonomi Universitas Srwijaya., 2021

Collation

xviii, 68 hlm.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

658.820 7

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

Promosi Penjualan
Ekonomi Manajemen.

Specific Detail Info

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Statement of Responsibility

MI

Other version/related

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