APA Style

Rao, Vithala R.. (1998). Analysis for Strategic Marketing . Boston: Addison Wesley.

Chicago Style

Rao, Vithala R.. Analysis for Strategic Marketing. Boston: Addison Wesley, 1998. Text.

MLA Style

Rao, Vithala R.. Analysis for Strategic Marketing. Boston: Addison Wesley, 1998. Text.

Turabian Style

Rao, Vithala R.. Analysis for Strategic Marketing. Boston: Addison Wesley, 1998. Print.