APA Style

Cravens, David W.. (2013). STRATEGIC Marketing, TENTH EDITION . New York: McGraw-Hill.

Chicago Style

Cravens, David W.. STRATEGIC Marketing, TENTH EDITION. New York: McGraw-Hill, 2013. Text.

MLA Style

Cravens, David W.. STRATEGIC Marketing, TENTH EDITION. New York: McGraw-Hill, 2013. Text.

Turabian Style

Cravens, David W.. STRATEGIC Marketing, TENTH EDITION. New York: McGraw-Hill, 2013. Print.