APA Style

Walker, Orville C.. (2014). Marketing Strategy: A Decision-Focused Approach, Eighth Edition . New York: McGraw-Hill.

Chicago Style

Walker, Orville C.. Marketing Strategy: A Decision-Focused Approach, Eighth Edition. New York: McGraw-Hill, 2014. Text.

MLA Style

Walker, Orville C.. Marketing Strategy: A Decision-Focused Approach, Eighth Edition. New York: McGraw-Hill, 2014. Text.

Turabian Style

Walker, Orville C.. Marketing Strategy: A Decision-Focused Approach, Eighth Edition. New York: McGraw-Hill, 2014. Print.