APA Style

Ferrell, O.C.. (2002). MARKETING STRATEGY, SECOND EDITION . Cincinnati: South Western.

Chicago Style

Ferrell, O.C.. MARKETING STRATEGY, SECOND EDITION. Cincinnati: South Western, 2002. Text.

MLA Style

Ferrell, O.C.. MARKETING STRATEGY, SECOND EDITION. Cincinnati: South Western, 2002. Text.

Turabian Style

Ferrell, O.C.. MARKETING STRATEGY, SECOND EDITION. Cincinnati: South Western, 2002. Print.