APA Style

Walker, Orville C.. (1999). Marketing Strategy: PLANNING AND IMPLEMENTATION, 3rd edition . Singapore: McGraw-Hill.

Chicago Style

Walker, Orville C.. Marketing Strategy: PLANNING AND IMPLEMENTATION, 3rd edition. Singapore: McGraw-Hill, 1999. Text.

MLA Style

Walker, Orville C.. Marketing Strategy: PLANNING AND IMPLEMENTATION, 3rd edition. Singapore: McGraw-Hill, 1999. Text.

Turabian Style

Walker, Orville C.. Marketing Strategy: PLANNING AND IMPLEMENTATION, 3rd edition. Singapore: McGraw-Hill, 1999. Print.