APA Style
Cravens, David W., Lamp, Charles W., Crittenden, Victoria L.. (1996).
STRATEGIC MARKETING MANAGEMENT CASES (5th).
New York:
Richard D. Irwin.
Chicago Style
Cravens, David W., Lamp, Charles W., Crittenden, Victoria L..
STRATEGIC MARKETING MANAGEMENT CASES.
5th
New York:
Richard D. Irwin,
1996.
Text.
MLA Style
Cravens, David W., Lamp, Charles W., Crittenden, Victoria L..
STRATEGIC MARKETING MANAGEMENT CASES.
5th
New York:
Richard D. Irwin,
1996.
Text.
Turabian Style
Cravens, David W., Lamp, Charles W., Crittenden, Victoria L..
STRATEGIC MARKETING MANAGEMENT CASES.
5th
New York:
Richard D. Irwin,
1996.
Print.